About

A couple of years ago, my friend Matt and I started a full-service Search Marketing Agency called Current Wisdom. In 2007, we sold that agency, and planned on never looking back.

Fast forward a few years.

I now work at Lijit, a Boulder-based startup, and Matt has a clothing line called Elc.

What hasnt changed is that we are both still approached for our advice on both SEO and PPC. Usually, we give it and move on. I have to admit that its great that people still value our thoughts, and we are happy to continue to help people.

Fast backwards to last week.

Matt and I got to talking about “the old days,” and how much fun we had working together. We came up with the idea of resurrecting the Current Wisdom domain as a resource. We would write articles about SEO and PPC. How to articles. Maybe a bit of commentary here and there. But would lay out all the stuff that we used to do. All the stuff we built a company around.

Which brings me to today.

We have relaunched Current Wisdom as a blog using the Thesis theme. It will be stripped down and simple, since that reflects our beliefs of how SEO and PPC should be done. We will post our processes, documents, spreadsheets and other resources we have collected over the years. When I get to it, I will add a submission form for questions, which we will answer free of charge.

We are excited to see where this goes. We hope you are too.